Client Interview

How to conduct a successful Client interview?

How do we get the kinds of results we would use in our Credibility Statements? From our existing clients, of course. They are an undercapitalized resource for us in so many ways. Here are four areas to test yourself and see how your existing customers know you are giving them value.

1. Reaction: What did they say? Were they satisfied? To what extent? Did you exceed their expectations, or just meet them?

2. Solutions: What did they use? What aspect of your product gave them the results they wanted? How did it work? Which problems did it solve or prevent?

3. Changes: What did they see? How are things different now for your client? What opportunities were created? What are their internal or external clients thinking, saying, or doing differently? What has that allowed them to do?

4. Return: What did they earn? How much did their sales increase? In dollars and percentage change? How does this relate to their business objectives?

When you can help your clients answer these questions, you will have stronger Credibility Statements and more loyalty from existing customers.

Dale Carnegie's Best Selling Books:

• The 7 Habits of Highly Effective People
• How To Win Friends and Influence People
• How to Stop Worrying and Start Living
• How To Win Friends And Influence People: A Condensation From The Book
• Never Eat Alone: And Other Secrets to Success, One Relationship at a Time