Sunday, June 5, 2011

Guidelines for Credibility Statements

When using the Credibility Statement, please keep the following rules in mind:

Guidelines for Credibility Statements
  1. Caution: Be aware of legal restrictions on sending unsolicited faxes and/or e-mails.
  2. This is not designed to sell. It is designed to help gain enthusiasm and buildcredibility.
  3. Always personally address written communication (if you don't know the name of the person you are writing to, find it).
  4. Include any relevant Pre-approach research information at the beginning.
  5. Talk benefits, not facts and features (answer the question "What's in it for me?").
  6. Use powerful language
  7. Use "You," not "I."
  8. Be specific with your benefits.
  9. Use bullet points.
  10. Don't sell your product.

Dale Carnegie's Best Selling Books:


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