Why?
• The guide the presentation direction.
Be careful as visuals should not be used as a crutch by the presenter, nor should the presenter read word for word from the visuals.
• They make the message easy to understand.
• They add color, drama, and pacing to the presentation.
When?
• Presenting data that may be difficult to grasp to an audienceIf ratios are important, trying to compare data that you can't see is difficult if not impossible. It can also be boring.
• Listing several items or a series of items
If they have to be compared or if sequence is vital, seeing them is essential. It helps clarify steps and aids retention.
• Explaining a complicated process
This allows the audience to follow you at their own speed. Since some people grasp relationships more rapidly than others do, a visual accommodates both learning styles.
• Retention is important
About 10% of what Is heard is remembered. Only 30% of what is seen is remembered, but over 50% of what is seen and heard is remembered.
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