What's the Most Common Purposes for a Presentation?
Following are the most common purposes for a presentation:
The purpose of many presentations is simply to get the audience to do something. The challenge is to persuade the audience to make a decision or to take action. Logic and evidence are usually key factors.
Inform
Another logical purpose is to present information. This format focuses on clarity and understanding.
Motivate/Inspire
When an audience needs to change their opinion or take an unpopular action, the purpose of the presentation is to motivate. The motivation purpose usually goes hand in hand with that of convincing. Emotions are usually a key factor.
Entertain
For the audience to be in a favorable frame of mind and open to being convinced, enlightened, or motivated, they need to be entertained. Entertainment is not necessarily based on humor, although that can be a big Dan of it. In the broadest sense, to entertain an audience is to make them glad they were There and glad you were the presenter.
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