How to Build Listener Rapport?
1. Consider yourself honored by being asked to address an audience—and say so!
2. Give your listeners sincere appreciation.
3. Mention the names of some listeners.
4. Play yourself down—not up!
5. Say "we"—not "you."
6. Don't talk with "a scowling face and an upbraiding voice."
7. Talk in terms of your listeners' interests.
8. Have a good time making your talk.
9. Don't apologize.
10.Appeal to the nobler emotions of your audience.
11.Welcome criticism—instead of resenting it. Be a "good person skilled in speaking."
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