Thursday, June 16, 2011

Green Light/Red Light Thinking

What is Green Light/Red Light Thinking?

Green Light/Red Light Thinking
The two steps of the Innovation Process that deal most directly with decision making are:

Green Light Thinking—Sometimes referred to as brain storming, this involves the generation of as many ideas as possible without censorship or opinions. This encourages people to think of solutions they might otherwise have overlooked.

Red Light Thinking—This involves the team's evaluating each of the potential solutions using absolute criteria.

Rules for Green Light Thinking Sessions

The following rules apply to Green Light Thinking Sessions:
  • Every idea is recorded.
  • There is no evaluation or censorship of ideas.
  • Hitchhiking is encouraged.
  • There should be no selling of ideas.
  • The leader does not offer ideas.
  • The list is reviewed at the end.

Dale Carnegie's Best Selling Books:


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